Even the most wise and intelligent person realizes at some point that they don’t know everything. Sure I can put a radio show together, pull a truck out of the snow and rebuild a S&S engine and put it into a frame, but how do you market that to thousands of people? In year gone bye you could place an ad in EasyRiders, or Owner/Operator magazine, but those part display/classified ads became frauduant or near that. Or to sell that some went to the point of getting a woman in private bar heels to pose with a finished bike. Today that approach does not fit. 70% of buyers of any product is a woman. Put up something disgusting or too far over the top, and your just throwing money away. Put the same gal in something fitting the theme of the bike, custom rod or truck and you’ll get respect. That respect translates into sales that equates into cash in your stash. When it comes to broadcasting. Used to be you could jingle up a radio school find both women and male radio jocks and the majority of them could walk into a studio of a radio station, park their butt and put out a show. Not today, the mystique of LIVE radio has eluded most new be jocks and what we call personalities. Comedy and relating to a radio audience went silent when all most do today is punch buttons and play music. The LIVE part went into hiding. This is something that KSOA(Sons-of-Anarchy) AM 1240 Evanston Wyoming, and here at KTOW FM wants to correct, but its an uphill battle. But I’m vectoring off course here.
So in realizing I don’t know everything and getting a directory of some new classes starting at our local community college, I thought what better way to improve my school smarts and abilities, and get into an alignment to go to a few business class’s and get my BA and/or Masters in business management and such? More over network with college students especially the women of same, to recruit on camera and on air new hires?
Okay: The recent rains warmed up the outside temps, but the same rains and snows here kinda froze a few servers and STL or Studio Transmitter Link, equipment. So been all day unfreezing as much as we can, so if all goes well come 6:00AM if not before should be on the air, both over air and online. Last year even with the sub zero degrees, we didn’t have that, but then last year we didn’t have fiber over copper from a telecom, nor the problem of our STL, since the STL was on the balcony outside my apartment that looked right at the big candle. This year its the antique CenturyLink, to Bell Rapids to the big candle. Three steps rather than just one. Plus last year I had a engineering crew and experts of 10 backing me up, this year because of further deployment and geography I have a crew of 3, which since September one of which is doing a gig in front of a very restrictive captive supervisor in essence he’s incarcerated. Meaning two of us doing the radio/media chores. Thought we’d have two others but the kid bailed the rest ran off with a guy pal, so its a very limited crew here right now.
Now; I need to say this, and its why I stay with my fellow riding friends. I have been in and around our friends of hot rods, truckers, towing friends and even pilots. However when we stripped back to our roots as an MC back in 2010 I discovered that the welcoming arms, brotherhood and just plain no crap acceptance of our biker friends and all was more than just lip service, its genuine. With our biker associates and friends its not whether your wear a cut or not, or wear a shirt and tie, or for that matter where you come from, its do you ride? If yes its then welcome bro or brother or sister. I get more out of and more love from my two wheeled friends than any kind of relationship at any church, and to add to that with bikers treat each other with respect and the practice of do unto others as you want them to do or how you want to be treated is demonstrated hourly. Around here, bikers are helped here first all others after.
See ya’ll in the AM at around 6:00.